Our Story

Built to help
SMBs compete

Insight Growth Consulting was founded in 2019 by former agency strategists who were tired of watching small businesses get mediocre results from overpriced, under-attentive agencies.

We built a consultancy specifically for SMBs — one that combines the strategic rigor of a top-tier agency with the speed and accountability of an in-house team. No junior account managers. No cookie-cutter strategies. Just senior strategists who care about your revenue as much as you do.

Work With UsOur Services
Insight Growth Consulting senior strategists collaborating around a bright conference table with campaign briefs and brand strategy documents, modern agency office environment
0 yrs

In Business

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Clients Served

$0M+

Revenue Generated

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Team Members

The Team

Senior strategists,
no juniors

Jordan Calloway, confident male marketing executive in a sharp suit, professional agency headshot with modern office background
Brand & Positioning

Jordan Calloway

Founder & Strategy Lead

12 years leading brand strategy at DDB and Wieden+Kennedy before founding MarketEdge to serve the clients that big agencies ignore.

Simone Park, professional female marketing executive with confident smile, modern agency office headshot
Paid Media & Email

Simone Park

Head of Growth Marketing

Former growth lead at two Series B SaaS companies. Obsessed with CAC, LTV, and finding the channels that compound.

Rafael Mendez, professional male content strategist in business casual attire, creative agency workspace headshot
Content & Organic

Rafael Mendez

Director of Content & SEO

Built content programs that generated 2M+ monthly organic visits. Believes that great SEO starts with genuinely useful content.

Aisha Thompson, professional female data analyst with analytical expression, modern office headshot
Analytics & Attribution

Aisha Thompson

Analytics & Data Lead

Former data scientist at Shopify. Turns messy marketing data into clear revenue insights that drive better decisions.

What We Stand For

Principles that
guide everything

These aren't framed posters on a wall. They're the actual criteria we use when making decisions for your business.

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Radical Transparency

You see every number, every decision, every result. No black-box reporting, no cherry-picked metrics.

Speed Over Perfection

We move fast, test often, and iterate based on real data. A good strategy executed quickly beats a perfect one delayed.

Revenue First

Vanity metrics don't pay salaries. Every initiative is tied back to revenue impact and ROI.

SMB Specialists

We only work with small and mid-size businesses. Your problems are our specialty, not an afterthought.